The PACCAR Parts brief was simple; build the strongest truck parts brand in Australia.
We designed and delivered a strong, modern and relevant creative branding solution for PACCAR Parts. It has been applied to all collateral including seasonal campaigns, catalogues, privileges program, point of sale, online, print advertising and incorporates the Sammy Truckovich Campaign. Our solution reinforces the brand to its target audience and cuts through the trucking industry competition. Click here to see the PACCAR Parts launch campaign.